wizard 101


KingsIsle, which was founded in the Dallas area in 2005 but operates with the bulk of its workers in a development office at the Domain, launched its Wizard101 game in 2008. This month, the company disclosed that it reached 10 million users just nine months after topping 5 million subscribers. The company did not disclose the number of active users.

The multiplayer game’s popularity has exceeded its developers’ expectations.

“When we started, we never thought we’d last to meet this goal,” creative director Todd Coleman said. “This is so far beyond our wildest dreams. [But] last year, when we hit 5 million we knew we were onto something good.”


KingsIsle, which employs about 120 workers, is already trying to convert that success into something bigger. Company developers are in production of a second game that Coleman said improves the Wizard101 concept. That means the company would hire additional workers and expand the number of games in its lineup, Coleman said.

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